Samsung Experience
Samsung Experience at the Time Warner Center introduced visitors to emerging technology through hands-on exploration and interactive installations. Working as a freelance project coordinator and construction manager for Imagination USA, I helped translate an ambitious brand environment into a built experience, coordinating its technical requirements and the demands of construction in New York City.
CHALLENGE
Integrate cutting-edge technology into a public-facing interior while navigating a complex construction environment. Alongside the coordination of installations and building work, the project required working with union leadership, understanding trade jurisdictions and accommodating the rules governing work on site.
PROCESS
I coordinated between Imagination USA’s project team, technical specialists and construction trades to address installation requirements and site constraints. Working directly with union representatives and trade leadership, I helped clarify responsibilities, coordinate the sequence of work and resolve issues where technology installation overlapped with union-controlled construction activities.
OUTCOME
An immersive, non-retail showroom that made new technology accessible through direct experience. The project brought together experimental installations and a demanding construction process, drawing on my ability to coordinate technical teams, navigate labor requirements and carry design intent through to execution.
